MANVIL putting together the marketing for SWACCESS

Pre-press 1SWACCESS Prepress AIGA copyA few weeks back MANVIL accepted the challenge to help put together some of the marketing for Startup Weekend Access (SWACCESS)

As big-time fans of the Startup Weekend activities, we are proud to help put this together. As a design firm, we love the challenge of making something compellingly visual. The fun part is that we have to have a literally tangible representation of the information we need to get across. For that we turned to the folks at ViewPlus, who focus their efforts to provide assistive technology and accessibility products, such as Braille embossers, and Braille translation software.

Braille is based on a pattern of raised dots, and anytime a graphics guy gets the opportunity to create a three dimensional representation, they jump at it. Or at least we do.

We wanted to run with the pro-active theme of providing a ‘ticket’ to Pitch. Build. Enable. and Launch! the visitors to Startup Weekend Access towards their goals. For those who can’t see fancy printing and design, the embossed portion runs braille text all the way across the image stating exactly what the ticket says. Other embossed features include a raised stamp for “SWACCESS”  and some fun textural devices such as the raised colors to honor the Portland flag. (The event is being held at the Portland Development Commission‘s offices, so a shout out was called for!)

Although the project is still in the production ratification stages, we at MANVIL are proud and excited to put this together. Naturally we’re pretty excited to put the shirts together as well, but that’s another post for another day.


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