Lattice Semiconductor coined the phrase “Silicon Forest”. The moniker describes the bastion of tech companies that lies between Beaverton and Hillsboro on the western edges of Portland.
Silicon Forest is a catchy phrase for one of the most semiconductor-production-rich areas in the nation, and for that reason, Lattice chose to trademark it. We think that’s kind of a bummer, but Lattice is pretty fair with their usage. They don’t pack it into their marketing material, and we at MANVIL think they’d have little use to do so. A nice addition is that Lattice hasn’t yet gotten all litigious about the phrase’s use, because the press bandies it about like candy. It’s Oregon’s minor key swing at Silicon Valley, and Washington’s “Redmond”.
Every good turn of phrase can have a graphic. (what!? Not seen a meme recently?) So we put an image together that we think works for the location and mindset. And since there is so much growth in Portland’s current tech-wave, what with start-ups, and Start-up Workshops, we think the moniker definitely deserves something that looks good and represents well.
Which color do you think works best?