A little practice never hurts…

There is an old saying that everything worth designing is based on somebody else’s design to some degree. We agree. Anything that worked well once, can be redone in some manner or another to freshen it, bring it up to date, or to broaden the knowledge of the viewer.

Case and point: Horizon Fire’s ’09 Touring Poster.

We’ll readily admit, we didn’t make the image on the left, someone else did. Someone with great skill and a good eye. We applaud them, and if they get their shorts in a bind that we have that image up, well then we’ll take it down. What MANVIL set out to do was to make that image entirely scale-able with Illustrator, and let us just say, it’s a pain in the arse to do it.

Lettering and shadowing, that can be done easily enough. Where illustrator makes the deal tough is in the projection of depth, the implied photo realism. Oh, we could have taken days on this and made it even better with 200 layers of shading and whatnot, but the challenge we set to ourselves was to put it together with fewer than 30 layers. Inevitable there are folks out there who can make it better looking. Innevitably we could have spent a week on this.

We had a day to play so we went for it. And we like it. (Some could do it faster as well, but they might not have had so much fun)

We looked for other work that the Horizon Fire poster might have been influenced by and found these.

Take a look at these General Dynamics annual report covers designed by the Eric Nitsche, we found them on Hyperakt‘s site. If you look closely, you can see where the relatively simple graphic might have gotten some ideas for depth. Beautiful images.

Hat’s off to General Dynamics. For a mammoth defense contractor, turning to Nitsche was a pretty cool and inspired idea. 


6 thoughts on “A little practice never hurts…

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