Maybe the love is brought on because it was a smaller, quirky European brand with odd designs and a utilitarian nature. Perhaps the love was exacerbated due to the overbuilt, somewhat simple design that featured safety over cosmetics, and driver comfort over several aspects of style. Maybe it was the city-proof bumpers, the oddly mounted motors and transmissions, or maybe it was the place they stuck the ignition keys. Whatever it was we still love mid-80’s early 90’s Saabs.
When we learned that one of our client’s sponsor companies was named S2AB (spell it out people) we thought that would be a great graphic and we set to work on it.
Now the Swedish auto manufacturer WE love may not run with the “masculine” symbol, but we think the MANVIL S2AB logo works pretty well displaying the love we have for Saab. We also think it works pretty well in general, with a heart that is not overbearing, but clearly visible, and in just the right font.
Clean lines, the right color and a nice solid, pronounced font. We thought that would work for any company, and we still do.
Subsequently we learned that the folks at S2AB have their own logo. We humbly ask them to reconsider it. They design and produce innovative, world leading automotive projects, we at MANVIL wish they would look the part. (But we’re biased)
Good luck Travis!